About Me
I’m a brand strategist and creative leader with 10+ years of experience turning business challenges into clear positioning, compelling stories, and memorable brand experiences.
My work spans brand positioning, creative strategy, storytelling, campaigns, digital experiences, launches, and experiential marketing across agency, in-house, and independent environments in the U.S. and Brazil. With a background in design, I bridge strategy and execution — translating complex ideas into creative direction that teams can understand, use, and bring to life.
Experience
July 2022 - May 2026
Brand Manager &
Creative Lead
Armina Stone & Armina Luxe
Pittsburgh, PA
Miami, FL
Led brand strategy, positioning, narrative, creative direction, and integrated marketing across Armina Stone and its sister brands.
Partnered with leadership to translate business goals into brand systems, messaging, campaigns, digital experiences, and customer-facing communications across multiple U.S. markets.
Led strategic and creative initiatives including the launch of Armina Luxe, the development of The Armina + Design Connection, and Armina Stone’s 10th-anniversary campaign.
Built and managed creative systems across four sister companies, reducing external creative outsourcing costs by 35% while contributing to marketing initiatives that increased online engagement by 40% in three months.
2022 - 2024
Freelance Brand Strategist &
Creative Lead
Moderna Relocation
Pittsburgh, PA
Led a comprehensive brand and digital transformation, including the website rebrand, information architecture, co-writing and refining brand messaging, visual direction, and full website build from the ground up.
Translated complex relocation services into clearer, more approachable narratives for employers, universities, partners, and relocating professionals, creating a stronger connection between the brand’s expertise and the people it serves.
Extended the new brand across sales materials, proposals, media kits, onboarding guides, communication assets, and customer-facing touchpoints, creating a more cohesive experience across the client journey.
2022-2024
Freelance
Brand Designer
& Strategist
Spanner Consulting
Remote (U.S.)
Developed bilingual brand strategy, messaging, and content in English and Portuguese for a financial consulting company serving U.S. and Brazilian audiences.
Translated complex financial topics into clear, audience-focused communications, helping strengthen brand authority, trust, and client acquisition across different markets.
Led the development of campaigns, branded materials, and customer-facing communications designed to make the company’s expertise more accessible, consistent, and persuasive.
2016-2021
Founder &
Creative Director
Studio Vivstillo
Brazil
Founded and led an independent branding and creative studio, managing 50+ client engagements across brand strategy, positioning, identity, campaigns, packaging, digital experiences, and launches.
Partnered directly with founders and business owners to move from discovery and audience definition through positioning, narrative, creative direction, and execution, translating business challenges into clear brand and communication systems.
Led the studio’s new business, client relationships, project scoping, creative teams, vendors, budgets, and delivery, managing multidisciplinary collaborators while building long-term client partnerships through strategic thinking and consistent creative execution.
Earlier Experience
HM Comunicação
Creative Director & Digital Strategist | 2017–2020 · Brazil · Contract • Remote
Led creative direction, digital strategy, and integrated marketing across 30+ client accounts, translating business goals and audience insights into campaign concepts, content systems, social strategy, and paid media initiatives.
Worked across multiple industries, using performance data and platform insights to refine messaging, creative direction, and audience targeting.
Resultate
Graphic Designer | 2016–2017 · Brazil · Contract • In-house
Developed digital content and visual communication across 30+ client accounts in a fast-paced agency environment, collaborating with strategy, sales, and creative teams to turn briefs into effective brand and social content.
Previously: Graphic Design Intern, 2015–2016
Conceito Propaganda
Graphic Designer Intern | 2013–2014 · Brazil · In-house
Started my agency career in editorial design, contributing to the creative direction and production of 30+ books delivered within 70 days, while directly designing more than 15 published titles.
Education
MBA in Marketing & Branding
Descomplica, Online — 2021–2022
Advanced study in marketing strategy, consumer behavior, positioning, brand management, and business applications of branding.
MBA in Contemporary Public Relations & Communication
Uniara – Universidade de Araraquara, São Paulo, Brazil — 2017–2018
Studied strategic communication, public relations, digital influence, audience trust, and the relationship between brand perception and business communication.
Exchange Program in Graphic Design & Fashion Marketing
Savannah College of Art and Design (SCAD), Savannah, GA, USA — 2014–2015
International study experience spanning graphic design, branding, fashion marketing, and creative strategy.
Bachelor’s Degree in Graphic Design
Universidade Federal do Espírito Santo, Vitória, Brazil — 2011–2016
Studied visual communication, identity systems, typography, editorial design, and brand development, culminating in a thesis project exploring the creation and launch of a fashion brand from concept through market positioning.
EXPERTISE | What I Bring
Marketing & Activation
Go-to-Market Strategy
Integrated Campaigns
Content Strategy
Social Strategy
Launch Strategy
Email Marketing
Event & Experience Strategy
Leadership
Client Discovery
Founder & Stakeholder Workshops
Cross-Functional Collaboration
Creative Team Leadership
Project Scoping
Client Presentations
Team & Vendor Direction
Brand & Strategy
Brand Positioning
Brand Narrative
Audience Strategy
Competitive Landscape
Brand Architecture
Brand Audits
Strategic Direction
Messaging & Storytelling
Messaging Frameworks
Brand Voice
Campaign Concepts
Website Messaging
Presentation Storytelling
Copy Direction
Creative Strategy & Direction
Creative Briefing
Visual Direction
Brand Systems
Campaign Development
Digital Experiences
Content Direction
Experiential Branding
English (fluent)
Portuguese (native)